Class Feedback and Audience Research:

Class Feedback and Audience Research from laurennnnnnnnnnnnnnnnnnnnn

Language Register:

The language used throughout the main cover of this magazine is very witty however it also gets straight down to the point. The target market for this magazine would be people from about the ages of 16-25, so in that case what NME has to do is to really be able to connect to that audience; they seem to do that by selecting all of the right artists that this audience would generally listen to such as The Maccabees and Kasabian. This also relates to my magazine audience because I am also going to be focusing on the indie/alternative/rock genre, so really I can take inspiration from NME as to how they style their language throughout the cover and the rest of the contents of the magazine. I would say though that this type of language is more aimed at the male market and this can be inferred because of for one thing the fairly masculine layout, with the blue and red colours. However there is nothing on it that is really stereotypically female type of language. So you could say that NME is a unisex magazine because they want to appeal to both audiences however in doing that they have to cancel out the over the top stereotypes that most magazines do (such as the fashion magazine, Vogue, as it is strictly a women's only magazine). The typography also used on the cover is very clear and bold, this means that when in a shop you can clearly see which artist are in the magazine and whether it is a good idea to purchase or not. I think somebody who is not really interested in the indie genre would probably not be attracted to this cover because it is fairly simple but also busy and the colour palette used on the colour would not be something that they would really be interested in.

The language register on this magazine would be fairly similar to NME however because this is a higher quality, monthly magazine it means that they have more time to be able to produce a more sophisticated design and therefore text. Rather than NME, Dazed has decided to put longer cover lines on the page to show more of what is inside the magazine. This type of language, with the almost softly spoken nature of the text, represents its target audience because the people that would buy the magazine the most would be students or people older that are more interested in things more than just the artists themselves whereas NME just gets straight to the point about what is happening in the world of the artist. I would say that the language used on the front would attract a female audience because of the complexity of the coverlines and this would probably catch a women's eyes more than it would to a male eye. Also the colour palette is very much more soft and delicate than the NME cover which could suggest that Dazed are trying to attract the female readership. 

Music Magazine Playlist:

Audience Research and Audience Profile:

I have been looking at the website UK Tribes to help me come to a conclusion on what type of market I would like to sell my magazine to. Because my magazine is based on the genre of indie and alternative, I need a group of people that will represent my genre is a clear way. I want people who buy it to know a lot about what I'm trying to say and also be quite cultural and spiritual.
After looking at UK Tribes I have come to the conclusion that I mainly want to sell my magazine to 'INDIE SCENESTERS' this is because they are keen to find the newest music and are completely devoted to it. Also on UK Tribes it says that they like guitar music (such as The Vaccines) and also indie music, as it says it in their name. On the website it defined them as this: 

"Indie Scenesters are dedicated to finding the newest music, exploring all avenues to get there – online, print, record shops, club nights and word of mouth. Staying ahead of the curve is a must, but it’s borne out of a genuine love for music – and this is what separates them from those more fickle dabblers and dilettantes, the Hipsters. For Indie Scenesters, there’s nothing better than discovering new artists and spreading the love."

And this is what I want, people staying ahead of the curve and discovering new talent where nobody else is really looking for it. However whilst still exploring the site, I found another tribe that would fit into my bracket and I'm keen to sell my magazine to both of these groups. The next group I found was 'YOUNG ALTS', again the clue is in the name as to what this tribe likes in terms of music genre; on UK Tribes it defined them as this:

"Young Alts are the Tribe for young people who ‘want out’ of the mainstream. It’s an entry-level Tribe, with equal split between the sexes, and members share an inquisitiveness for everything Alternative – from Grunge to Hardcore. Experimenting with art, music and fashion unites the Young Alts, who are dipping in and out of scenes like there’s no tomorrow. Tribe members are likely to gravitate towards Leading Edge Tribes once they’ve figured out what they’re most interested in, but for the time being Young Alts are happy to get stuck into as much media as they can – from reading Penguin Classics on Kindle, streaming ‘Girls’ on Netflix (even the boys) and checking out the latest music on Spotify. Skater, Emo and Hipster trends are most commonly tried and tested by the Young Alts, it’s about keeping an open mind."

This is just a rough estimate on what my target audience would be like, however in saying that people from all types of preferred music taste can read my magazine. Although I am basing my general idea on these two groups so that I am able to focus entirely on what type of genre I am doing. 

Audience Profile:

Name: Florence Dawson

Age: 19

Occupation: Student - Studying English Literature in London however despite the work load she still has time to go to gigs and follow her passion for music

Interests: Fashion, Playing the Guitar and also being in a band which has a regular spot at a local pub - so she is keen to be as involved as she can be in the world of music and that means reading as many music magazines as possible.

Favourite Bands/Artists: Miles Kane, Slow Club and Tame Impala

Favourite Magazines to Read: Clash, i-D and Wire magazine

She is always on the lookout for new magazine that will give her inspiration for her own band, however she would like something a bit different as well; that means if she were to aid in my making of the magazine then she would like a good all round selection of music and not to be too specific with that either. I need to create a certain style with my magazine that will set it out from the rest so that people like her will be buying it on a monthly basis.