Analysis of Existing Magazine Titles:

Clash:

The magazine title Clash relates to the type of music that this magazine looks at, which is the same as my magazine genre; which is indie/alternative. However this magazine also looks at fashion and film, although it mainly focuses on music. This is shown through the title of the magazine because Clash can be a word referenced to music, because they do have a 'clash' of music combined together in the magazine. Also it can reference the 'clash' of all different aspects of culture such as the film section. This title is bold and distinct which attracts reader to purchase the magazine because if you see it whilst looking through a magazine stand then this title will stand out from the rest because the masthead is right at the top of the cover. Also because Clash is known for using more earthy colours on the covers,bar a few issues which have challenged this stereotype. However in that case it does make them stand out more as a magazine because they are not conforming to any of the traditional magazines, especially the alternative music ones, stereotypes because they have essentially stripped back their covers to make them more appealing and unique to what the market is used to, when in comparison to NME for example. Also, the name Clash could reference to the band, The Clash, who were around in the 1970s and 80s. This may be because they themselves didn't really conform to any set style and stood apart from quite a lot of bands at the time whilst still fulfilling the needs of the market at the time. This is what I feel Clash has decided to achieve.

Dazed and Confused:

The name Dazed and Confused is very effective as a name for a magazine about culture, and especially because most people of today find culture quite hard to understand as everything really seems to have double meanings nowadays. Dazed and Confused's logo that they use throughout their magazine looks quite catchy and bold, even though they do have such a long name compared to other magazines of the same genre. They have made the Dazed part of the logo one big bold word, this would be to actually create the effect that Dazed is just their name and the '& Confused' part is just the headline that is used just to create more of a proper slogan within the name. Just like all other magazines apart from a few, Dazed almost always changes the colour of the masthead depending on who is on the front of the magazine and also what colours have been used on the front. This is very innovative because that means every month the magazine can be invigorated again into something completely different and this is something I would be interested in doing with my magazine.

The Fly:

This magazine is also one that is very similar, in terms of genre, to my magazine that I am planning. This is because they include artists in their three main sections that I would really like to focus on. Their title however, The Fly, is ingenious. This is because they are almost saying like they are a fly on the wall to new and up and coming music whilst also documenting what is already going on in the world of music. For me this is a magazine title that really catches my eye, because the masthead is the same on whatever issue it is depending on what type of background they have.