The Bauer Media Group is a German based company that operates in 16 countries, the company was founded in 1875. There is a worldwide circulation of Bauer Media's products, and some 38 million magazines a week are sold by Bauer. Magazine titles such as Q and Mojo are along their list of successful titles along with many other genres and types of magazines. On Bauer's website they describe both Q and Mojo as being:
"MOJO is the world’s largest UK music magazine, delivering a monthly dose of world class journalism and iconic photography to an audience of extremely passionate music consumers. If you’re featured in MOJO, you matter"
"Q, the UK’s biggest selling music monthly magazine, sits at the heart of a cross-platform brand that celebrates the biggest stars in rock and roll and brings you the most exciting new artists. The Q brand has developed a worldwide reputation as a trusted and premium quality voice of musical authority amongst fans, musicians and the music industry alike - one that is founded upon Q's unrivalled access, world-beating exclusives and outstanding production values."
They have a very strong reputation and they also publish magazines along the same lines of genre that I will be doing which is very reassuring for me to see a media company such as this that I know has a very reliable fan base across it's magazines. This production company is possibly one of my many options that I would choose if I was to publish my magazine because I know that a lot of people would have access to it, also it would help the sales of the magazine as well because more people would be buying it every month. I would be very interested to see how my magazine would be distributed within this company because I am making something that will probably only be inspired and bought by a very niche market, so I would like to hope that this company would push my magazine forward and give it the publicity that I desire.
IPC Media Group:
IPC Media is one of the UK's leading magazine and digital publisher. They publish magazines such as NME, which would be the one that I would most appeal to. On IPC's website they describe NME as being a men's music magazine. This is a very different perspective to what I originally thought the target audience was. They describe NME as:
"NME is the longest published and most respected music weekly in the world. Every week it gives its readers the most exciting, most authoritative coverage of the very best in new music, including award-winning features, the latest releases, live reviews, the definitive guide to the best new bands in its Radar section, as well as a regular look back through the magazine's incredible 60 year heritage."
IPC Media has an incredibly long portfolio of magazines that all have been successful over the years. They sell over 350 million copies of their magazines every year. This to me as well as the Bauer Media Group, like a very interesting and possibly very successful institution to publish my magazine from because they seem to cater for a lot of my target audience. With the likes of NME under their belt, IPC Media would probably be my first choice of publishing company to go down because they are incredibly reliable and successful and would give my magazine the right amount of publicity and attention that would help me get the readership and target audience that I desire.
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